Water music publishing is booming in 2018.
According to Spotify, the streaming music service added 2.7 million new subscribers last month.
The company is also on pace to double revenue for the year to $2.7 billion.
Spotify CEO Daniel Ekman sees this as a “significant growth period” for water music publishing.
According a report by Business Insider, the rise in new subscribers is a result of “subscribers’ willingness to pay more for premium content.”
Spotify, for its part, sees water music as a platform for “building brands, reaching new audiences and driving revenue.”
In 2018, Ekman told Business Insider that the company plans to offer premium music to “anywhere” in the world, which could mean streaming, or other formats that don’t require a subscription.
Spotify is also in talks with local labels and content creators.
Ekman also said that the streaming service plans to make more music available for free in the future.